Bloomberg News

It's Complicated. But Does It Have to Be?

April 09, 2013

Patek Phillippe

Source: Patek Phillippe

There's something sad about a watch with a lot of complications. There it gleams, massive and precious on the proud owner's wrist, a beacon of unfulfilled aspirations. You think he's ever used the flyback chronometer on his $15,000 stainless steel IWC Portuguese or stopped to consult the moon phase on his $35,000 gold Breguet? If he can afford it, he probably hasn't had time to use it.

From April 8 to 13, during New York's Watch Week, you can walk up Madison Avenue and find some great examples of clean design. Warning: They're simpler, not necessarily cheaper.

James Tarmy reports on arts and culture for Bloomberg Muse, the arts and leisure section of Bloomberg News.


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