Bloomberg News

Japan Visitors Surge to Record After Yen Drops to Three-Year Low

March 22, 2013

Foreign visitors to Japan rose 33 percent last month to their highest on record for a February as a weakening yen boosted travelers’ buying power.

Arrivals increased to 729,500 in February, from 547,948 a year earlier, the Japan National Tourism Organization said in a report today. That’s the highest for a February, according to tourism agency statistics going back to 1964.

Tourists are taking advantage of the Japanese government’s efforts to curb the yen as a way to boost the economy by helping exporters, Masahiro Yabuta, an economics professor at Tokyo’s Chuo University, said in a phone interview. The government has pledged stimulus measures, dubbed “Abenomics” after Japanese Prime Minister Shinzo Abe, causing the yen to depreciate about 20 percent since mid-November following a postwar high of 75.35 reached in October 2011.

“After Abenomics, thanks to the depreciating yen, many inbound tourists gain a benefit,” Yabuta said. “Prices actually decrease if I spend a dollar in Japan instead of America.”

The Japanese currency weakened to 96.71 yen against the dollar on March 12, the lowest since August 2009. The yen averaged averaged 93.13 versus the dollar in February, 19 percent weaker than 78.48 in the month a year ago.

Visitors from Hong Kong posted the biggest increase, rising 97 percent to 56,500, while the number of travelers from Taiwan climbed 74 percent to 150,300, according to the tourism agency.

Fukushima Effect

Travelers from China, with which Japan has a territorial dispute over uninhabited islands in the East China Sea, recorded the only decrease in February, falling 2 percent to 80,900.

The total increase is also being fueled by the dissipating effect on tourism of the March 2011 nuclear disaster at the Fukushima Dai-Ichi nuclear plant, Yabuta said.

Travelers have grown to trust government assurances regarding the containment of the accident, in which three reactors melted down after a tsunami caused by the country’s biggest earthquake on record, he said.

“Prices for tourists have been low for years, ever since the earthquake,” said Aya Kashigawa, who directs the tourism agency’s office in South Korea, from which visitors increased 39 percent last month. “Now, with the yen so weak, it really works out to Korean travelers’ benefit when they spend money in Japan.”

To contact the reporters on this story: Jacob Adelman in Tokyo at jadelman1@bloomberg.net; Grace Huang in Tokyo at xhuang66@bloomberg.net

To contact the editor responsible for this story: Alexander Kwiatkowski at akwiatkowsk2@bloomberg.net


Burger King's Young Buns
LIMITED-TIME OFFER SUBSCRIBE NOW

(enter your email)
(enter up to 5 email addresses, separated by commas)

Max 250 characters

 
blog comments powered by Disqus