Bloomberg News

Coffee Consumption Increases in U.S., Association Survey Shows

March 22, 2013

About 83 percent of adults drink coffee in the U.S., the world’s biggest consumer of the beverage, up from 78 percent a year earlier, according to the National Coffee Association’s 2013 survey.

The New York-based group said today in a statement that 63 percent of adults drink coffee every day, compared with 65 percent a year earlier and 58 percent in 2011. The data was compiled from an online survey of 2,840 respondents from mid- January to mid-February.

Among respondents 18 to 24 years old, daily consumption fell to 41 percent from 50 percent. The total for those 25 to 39 years old dropped to 59 percent from 63 percent. The association released the survey results in San Francisco at its annual conference.

About 13 percent of the U.S. population used the single-cup format, up from 4 percent two years earlier.

Among those 60 years and older, daily consumption rose to 76 percent from 71 percent, and the total for 40 to 59 years old climbed to 69 percent from 65 percent.

Daily consumption of gourmet-coffee beverages “remained strong and steady” at 31 percent of the population, while use of traditional brands fell to 49 percent from 56 percent.

In New York, arabica-coffee futures have dropped 5.9 percent this year, while robusta prices in London have gained 11 percent.

Arabica is grown mainly in Latin America and brewed by specialty companies including Starbucks Corp. Robusta beans, used in instant coffee, are harvested mostly in Asia and parts of Africa.

Brazil is the second-biggest coffee consumer, followed by Germany, according to the International Coffee Organization in London.

To contact the reporter on this story: Marvin G. Perez in San Francisco at mperez71@bloomberg.net

To contact the editor responsible for this story: Steve Stroth at sstroth@bloomberg.net


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