Music sales by Grammy winners including Gotye and Mumford & Sons jumped this week following the Feb. 10 broadcast of the awards show.
Sales of Mumford & Sons’ “Babel,” winner of album of the year, increased 50 percent from the previous week, Nielsen SoundScan said today in a statement. Sales of the track “I Will Wait,” a song the band performed during the program, more than doubled while sales of the group’s prior album “Sigh No More,” which was released three years ago, climbed 37 percent.
The Grammys offer the music industry one of its biggest annual audiences to introduce new artists. Gotye’s “Somebody That I Used to Know,” winner of record of the year, climbed 101 percent and sales of his album “Making Mirrors” climbed 124 percent, SoundScan said. Song-of-the-year-winner Fun saw sales of “We Are Young” jump 182 percent and sales of the band’s album “Some Nights” rose 87 percent, SoundScan said.
“It’s clear that the award show effect is alive and well,” David Bakula, senior vice president of client insights at Nielsen, said in the statement. “More than 28 million viewers in the U.S. watched the music industry’s big night, which inspired many of them to quickly seek out their favorites and add them to their collections.”
The Black Keys, which swept the rock categories with its album “El Camino” and the hit song “Lonely Boy,” also received an uptick. Sales of the album rose 72 percent from the prior week, SoundScan said.
The Grammys, which aired on CBS Corp (CBS:US).’s TV network, was watched by 28.4 million viewers, according to Nielsen data.
The music industry consists of three major record companies after EMI Group was sold in pieces to Vivendi SA’s Universal Music Group and a Sony Corp.-led investor group for a combined $4.1 billion. Mumford & Sons and Gotye record for labels owned by Universal Music, while Fun and The Black Keys are on Warner Music Group (WMG:US) labels.
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