Bloomberg News

Italy 2012 Advertising Spending: Summary

February 14, 2013

Following is a summary of the 2012 advertising expenditure in Italy as reported by Nielsen in Milan:

===============================================================================
                                                         YoY Change  YoY Change
                                   2012           2011       Level           %
===============================================================================
                                  --------- Million Euros ---------
Total advertising                 7,442          8,683       -1,241      -14.3%
-------------------------------------------------------------------------------
  Television                      3,918          4,624         -707      -15.3%
  Press                           1,813          2,209         -396      -17.9%
    Daily                         1,118          1,357         -239      -17.6%
    Periodicals                     695            853         -157      -18.4%
  Internet                          665            631           33        5.3%
  Radio                             389            433          -44      -10.2%
  Outdoor advertising               102            117          -15      -12.5%
  Cinema                             38             47           -9      -18.7%
  Other                             518            622         -104      -16.7%
===============================================================================
SOURCE: Nielsen Holdings NV.

-- Editor: Mark Evans

To contact the reporter on this story: Giovanni Salzano in Rome at gsalzano@bloomberg.net

To contact the editor responsible for this story: Marco Babic at mbabic@bloomberg.net


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