Bloomberg News

ABC-Univision Network Targeting Hispanics Will Be Called Fusion

February 11, 2013

Walt Disney Co (DIS:US).’s ABC and Univision (UVN:US), the Spanish-language television network, said their jointly owned cable network targeting U.S. Hispanics will be called Fusion.

The Miami-based channel will start in the second half of the year, the companies said today in an e-mailed statement.

With the English-language service, the companies are targeting the fast-growing U.S. Hispanic population. They said in May 2012 they planned to collaborate on issues targeting the group, whose population may represent 30 percent of the U.S. by 2050, compared with 16 percent at the time.

“Fusion will be the indispensible meeting place for English-speaking Latinos,” Ben Sherwood, president of ABC News, said in the statement. “Our goal is for this young, vibrant and media hungry audience to come to Fusion to be informed, entertained and empowered.”

Disney, the entertainment company based in Burbank, California, added 0.2 percent to $54.75 at the close in New York. The shares have adbanced 10 percent this year. Univision, based in New York, is privately held.

To contact the reporter on this story: Anthony Palazzo in Los Angeles at apalazzo@bloomberg.net

To contact the editor responsible for this story: Anthony Palazzo at apalazzo@bloomberg.net


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