Bloomberg News

BlackBerry Says U.K. Sales Surge Past Next-Best Debut

February 06, 2013

BlackBerry said its new Z10 smartphone was selling almost three times better in the U.K. than any of its previous models in the first week they hit store shelves.

Sales in Canada, which kicked off yesterday, were up by more than 50 percent from any previous introduction, Chief Executive Officer Thorsten Heins said in an e-mailed statement.

BlackBerry, formerly known as Research In Motion, debuted the new Z10 and Q10 phones last week in the two countries. Heins is seeking to capitalize on positive reviews to kickstart sales in the U.K. and Canada ahead of the Z10’s U.S. release in March.

BlackBerry was little changed at $16.05 at the close in New York trading. The stock has rallied more than 150 percent since late September on optimism that the phones can make the company competitive again with Apple Inc. (AAPL:US)’s iPhone and Samsung Electronics Co.’s Galaxy lineup.

Canadian mobile-phone carrier BCE Inc.’s Bell Mobility site has been taking Z10 pre-registration since the beginning of January, and the device topped all BlackBerry orders even before the Jan. 30 unveiling, Mark Langton, a Bell spokesman, has said. Rogers Communications Inc., the country’s largest wireless carrier, said it sold more BlackBerrys yesterday than any other day in Rogers history. “Thousands” of touch-screen Z10s were activated yesterday, the Toronto-based company said in an e- mail.

The Z10 won’t go on sale in the U.S. until March because of lengthier testing by AT&T Inc. and Verizon Wireless, Heins said yesterday.

To contact the reporter on this story: Hugo Miller in Toronto at hugomiller@bloomberg.net

To contact the editor responsible for this story: Nick Turner at nturner7@bloomberg.net

Jan. 30 (Bloomberg) -- Thorsten Heins, chief executive officer of BlackBerry, speaks about the new BlackBerry 10 phone lineup and the decision to change the company name from Research In Motion Ltd. BlackBerry's Vivek Bhardwaj and Martyn Mallick, and musician Alicia Keys, newly named global creative director, also speak. They speak at an event in New York. (This is an excerpt. Video courtesy of BlackBerry. Source: Bloomberg)

Tim Cook's Reboot
LIMITED-TIME OFFER SUBSCRIBE NOW

Companies Mentioned

  • AAPL
    (Apple Inc)
    • $101.06 USD
    • 0.10
    • 0.1%
Market data is delayed at least 15 minutes.
 
blog comments powered by Disqus