Bloomberg News

Sony Said to Be Prepping PlayStation 4 to Keep Consoles Relevant

February 02, 2013

Sony Preps PlayStation Update in Push to Keep Consoles Relevant

The Sony Playstation logo is displayed during the E3 trade show in Los Angeles. Photographer: Jonathan Alcorn/Bloomberg

Sony Corp. (6758), trying to reverse a two- year decline in PlayStation sales, is prepping a powerful new version of the home console to deliver more realistic games and entertainment features, an analyst said.

Sony “is 100 percent certain to announce the PlayStation 4” at a Feb. 20 event, Michael Pachter, an analyst with Wedbush Securities in Los Angeles, said yesterday, citing his checks with game developers and retailers.

The company this week invited journalists and analysts to a PlayStation meeting in New York, without providing details of the agenda. Dan Race, a Sony spokesman, didn’t respond to phone calls and e-mails seeking comment. A year ago, Tokyo-based Sony company introduced the PlayStation Vita portable game console in Japan.

“They’ll be able to put a lot more characters on the screen and allow for hyper-realistic games,” Pachter said.

Sony’s new console will feature graphics chips developed by Advanced Micro Devices Inc. (AMD:US) and processors capable of rendering games at 240 frames a second, Pachter said. Current-generation games typically render at 30 or 60 frames per second. As with past model changes, Sony would continue to produce and sell the almost 7-year-old PlayStation 3.

“We don’t comment on rumor or speculation as a matter of policy,” said Drew Prairie, a spokesman for Sunnyvale, California-based AMD. Nvidia Corp. (NVDA:US) provided the graphics chips for the current generation of Sony game consoles.

The New York presentation is expected to focus on Sony’s effort to deliver better integration with its entertainment properties and the ability to shift content off the device to the Internet, Pachter said.

Tablets, Phones

Sony fell 0.5 percent to 1,355 yen yesterday in Tokyo. The Wall Street Journal reported that Sony would unveil the new console at the February event. Advanced Micro closed unchanged at $2.60 in New York. Nvidia, based in Santa Clara, California, added 0.9 percent to $12.37.

Sony, Nintendo Co. and Microsoft Corp. (MSFT:US) have been working to position consoles as entertainment hubs capable of delivering movies, music and games. They’re trying to reverse a 22 percent decline last year in sales of games, hardware and accessories sold at retail.

Microsoft, based in Redmond, Washington, is expected before the end of the year to begin selling a new Xbox console that includes more processing power and more home-entertainment features, people with knowledge of the situation said last year.

This week, Nintendo cut its full-year forecast for sales of the new Wii U home console to 4 million units from 5.5 million as it struggles to compete with tablet computers and smartphones made by Apple Inc. (AAPL:US) and Samsung Electronics Co. Games for those devices typically sell for less than $5, while packaged video- games fetch as much as $60.

To contact the reporter on this story: Cliff Edwards in San Francisco at cedwards28@bloomberg.net

To contact the editor responsible for this story: Anthony Palazzo at apalazzo@bloomberg.net


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  • AMD
    (Advanced Micro Devices Inc)
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