Bloomberg News

Puppies! A Winning Super Bowl Strategy for Subaru

February 01, 2013

Feb. 1 (Bloomberg) -- Subaru's Super Bowl ad strategy has gone to the dogs, or more specifically, puppies. The move seems to be paying off as the automaker has enjoyed record U.S. sales while advertising in Animal Planet's Puppy Bowl for the last four years. Bloomberg's Matt Miller reports.

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