Bloomberg News

Acer Introduces First Asia Smartphone Powered by New Intel Chip

January 31, 2013

Acer Inc. (2353) introduced the Liquid C1 in Thailand, the first smartphone in Asia to use a new version of Intel Corp. (INTC:US)’s Atom processor.

The phone, costing 9,990 baht ($335), has a 4.3-inch touchscreen and an 8-megapixel camera, according to a statement from the companies today. The Atom Z2420-powered device is being debuted in Thailand as part of the Taipei-based computer-maker’s push to expand in Southeast Asia, said Henry Wang, a spokesman.

The handset is the ninth Atom model to be introduced worldwide in the past nine months as Intel seeks to pare its reliance on making chips for the shrinking personal-computer market. The Santa Clara, California-based company has less than 1 percent of the market for phone processors, compared with a more than 80 percent share in the PC-chip market.

Acer intends to boost smartphone sales to 5 million units in 2014 from 500,000 last year, President Jim Wong said in an interview earlier this month. The company is targeting the mobile-device market as consumers shun PCs for tablets.

Lenovo Group Ltd., Google Inc.’s Motorola Mobility and ZTE Corp. (763) are among other phonemakers to have introduced Atom- powered devices.

To contact the reporters on this story: Daniel Ten Kate in Bangkok at dtenkate@bloomberg.net; Tim Culpan in Taipei at tculpan1@bloomberg.net

To contact the editor responsible for this story: Michael Tighe at mtighe4@bloomberg.net


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