Bloomberg News

Does This Nike Ad Signal a Future After Tiger?

January 14, 2013

Jan. 14 (Bloomberg) -- Golfer Rory McIlroy has signed a sponsorship deal with Nike, the company announced today. McIlroy, 23, and Tiger Woods, 37, also a Nike endorsee, are featured in a new television ad for the apparel maker. The commercial has media pundits buzzing that Nike will begin shifting its marketing muscle toward the younger McIlroy and away from Woods. (Source: Bloomberg)

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