Bloomberg News

Honda Targets U.S. Sales Record With Redesigned Accord, Civic

January 14, 2013

Honda Motor Co. (7267) is targeting record sales for the U.S. this year, supported by revamped Accord and Civic models and building on a 24 percent rebound in 2012.

The company’s best year in the U.S. was 1.55 million Honda and Acura vehicles in 2007, Tetsuo Iwamura, the Tokyo-based automaker’s executive vice president, said today in Detroit.

“We wish to exceed that,” he told reporters at the North American International Auto Show. “We are trying to challenge for record sales.’”

Japan’s third-largest automaker relies on the U.S. for more than one-third of its global sales and was hurt in the market in 2011 after natural disasters in Asia disrupted production. Output at the company’s North American plants rebounded last year, to a record 1.69 million Honda and Acura autos. U.S sales in 2012 climbed to 1.42 million.

The company expects to report 2012 global sales of about 4 million cars and light trucks, Iwamura said.

Honda later today is scheduled to show a concept “urban” utility vehicle based on its Fit small car. The company’s U.S. headquarters is in Torrance, California.

To contact the reporter on this story: Alan Ohnsman in Los Angeles at aohnsman@bloomberg.net

To contact the editor responsible for this story: Jamie Butters at jbutters@bloomberg.net


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