Bloomberg News

Alabama’s College Football Championship Game Ratings Rise 14%

January 08, 2013

Television ratings for the University of Alabama’s second consecutive college football national championship victory rose 14 percent from a year earlier, according to ESPN.

The Walt Disney Co. (DIS:US) network said the Crimson Tide’s 42-14 rout of the University of Notre Dame in Miami Gardens, Florida, produced a 15.7 overnight rating, up from last year’s 13.8 rating for Alabama’s 21-0 win over Louisiana State University.

The rating was down 2.5 percent from the 16.1 rating for the 2011 championship game between Auburn University and the University of Oregon (85086MF:US). Overnight ratings measure audience size in the biggest U.S. media markets.

Alabama became the third school since 1936 to win college football’s national championship three times in a four-year span with its win over the previously undefeated Irish.

It’s the 11th consensus national championship for Alabama, which becomes the first school in the 15-year history of the Bowl Championship Series to win consecutive titles. The Crimson Tide, who finished the season 13-1, also won BCS championships following the 2009 and 2011 seasons.

Notre Dame finished 12-1 and was denied its first national championship since 1988.

To contact the reporter on this story: Michael Buteau in Atlanta at mbuteau@bloomberg.net

To contact the editor responsible for this story: Michael Sillup at msillup@bloomberg.net


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