Bloomberg News

Starbucks Sells $1 Reusable Cups at U.S. Locations

January 03, 2013

Starbucks Corp. (SBUX:US), the world’s largest coffee-shop operator, began selling reusable plastic cups for $1 at its U.S. and Canadian stores today.

The white plastic cup has the Starbucks logo on it and holds a tall or grande size drink, Haley Drage, a Starbucks spokeswoman, said in an e-mail. The Seattle-based brewer already offers a 10-cent discount to its customers who bring in a reusable mug.

Starbucks served 1.9 percent of drinks in customers’ personal tumblers in its global company-owned stores in 2011, according to its latest global responsibility report. It wants to serve 5 percent of beverages in reusable cups by 2015, the report shows.

Starbucks rose 0.7 percent to $55.37 at the close in New York. The shares (SBUX:US) gained 17 percent last year.

The coffee company has more than 18,000 cafes worldwide, including about 11,100 in the U.S.

To contact the reporter on this story: Leslie Patton in Chicago at lpatton5@bloomberg.net

To contact the editor responsible for this story: Robin Ajello at rajello@bloomberg.net


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Companies Mentioned

  • SBUX
    (Starbucks Corp)
    • $78.91 USD
    • -0.54
    • -0.68%
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