Bloomberg News

Emirates Will Become Men’s Tennis Tour’s Official Airline

December 27, 2012

Emirates, the world’s biggest airline by international traffic, will become the official carrier of the men’s tennis tour for the next five years, both parties said today.

The Dubai-based airline will also sponsor the ATP tennis rankings starting Jan. 1, the ATP World Tour said in a statement on its website today. The rankings are currently sponsored by South African Airways.

“We’re delighted to welcome Emirates as the official airline of the ATP World Tour,” Brad Drewett, ATP executive chairman and president, said in the statement. “It’s fantastic news for men’s professional tennis that a brand of Emirates’ global stature has pledged their support to the ATP World Tour for the next five years.”

Emirates sponsor several ATP World Tour Masters 1000 events and the U.S. Open Series and are also an official partner of the U.S. Open.

Today’s announcement “is a perfect addition to our existing portfolio of global sports sponsorships,” Emirates executive vice chairman Maurice Flanagan said in an e-mailed statement.

To contact the reporter on this story: Danielle Rossingh in London at drossingh@bloomberg.net

To contact the editor responsible for this story: Danielle Rossingh at drossingh@bloomberg.net


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