Bloomberg News

LG Electronics to Expand Lineup With New Google TV Models

December 24, 2012

LG Electronics Inc. (066570), the second- largest Korean electronics maker, is unveiling two new television models based on Google Inc. (GOOG:US)’s software.

The Seoul-based company will introduce the televisions at the International Consumer Electronics Show in Las Vegas next month, the company said in a statement. The new models will feature a redesigned remote control and improved voice recognition-based search.

Google, operator of the world’s most popular search engine, is trying to get more electronics makers to adopt its TV software, which debuted to lackluster sales for initial hardware partners Sony Corp. (6758) and Logitech International SA (LOGN) in 2010. The software brings Google’s search and online services, such as YouTube, to television screens with Internet connectivity. LG said it will use Google’s software in some models alongside its own smart TV technology.

“Wherever it makes sense, we’ll continue to look at it,” James Fishler, vice president of marketing and sales, said in an interview. “There are some unique features within the Google technology that helps pair your smartphone more seamlessly to your television.”

Google introduced a redesigned version of the service in October. Google TV 2.0’s interface was intended to better showcase YouTube, and it opens up the platform for developers of its Android operating system to build applications for TV.

To contact the reporter on this story: Ian King in San Francisco at ianking@bloomberg.net

To contact the editor responsible for this story: Tom Giles at tgiles5@bloomberg.net


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