The New York Yankees will name Ticketmaster as their official secondary market ticket provider, a person with direct knowledge of the talks said.
The move would end the club’s formal relationship with StubHub, which team President Randy Levine last season had blamed for contributing to an attendance decrease at Yankee Stadium.
The person who disclosed the pending change requested anonymity because an agreement hasn’t been signed with the unit of Live Nation Entertainment Inc. (LYV:US)
No one at Beverly Hills, California-based Ticketmaster was available to answer a call seeking comment on talks with the Yankees. Levine declined to comment on the club’s ticket partnership.
The Yankees were among three Major League Baseball teams that yesterday opted out of the sport’s secondary market contract with StubHub, a unit of EBay Inc. (EBAY:US) Baseball and StubHub announced they had reached agreement on a five-year extension to a contract that expired after last season.
Glenn Lehrman, a spokesman for StubHub, said in a telephone interview that the Los Angeles Angels and Chicago Cubs also opted out of the agreement, financial terms of which weren’t disclosed by baseball or the company.
He said StubHub and MLB were working with Apple Inc.’s Passbook to allow tickets to be carried on Smartphones and other mobile devices.
StubHub allows fans to buy and sell tickets at market-rate prices.
Levine said in June that StubHub was partly to blame for the team’s drop in attendance last season. He said the club was seeking a more fan-friendly alternative.
The Yankees agreement with Ticketmaster will have lower fees than StubHub and include terms that are favorable to season-ticket holders, the person said. In addition, there will be price floors on select tickets and a time restriction on when some tickets can be purchased, the person said.
Fans will still be able to buy Yankees tickets on StubHub, though buyers won’t be able to print them, the person said.
The Yankees averaged 43,733 fans a game last season, second-best in the major leagues behind the Philadelphia Phillies, at 44,021.
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