Bloomberg News

Pope’s Followers Surge Before @Pontifex Sends First Tweet

December 03, 2012

Pope Benedict XVI’s new Twitter account is attracting a surge in followers after the Vatican announced that the pontiff will make his first post next week.

The account @Pontifex, Latin for Pontiff, had 96,000 followers as of 4:00 p.m. in Rome, up from less than 10 earlier today, Benedict’s official Twitter page showed. On Dec. 12 the Pope, 85, will send his first message in eight languages, the Vatican said.

“We have been amazed by how quickly the numbers shoot up,” Claire Diaz-Ortiz, Twitter Inc.’s Manager of Social Innovation, said in an interview after a presentation of the account in Rome today. “We want him to have a successful experience on the platform and that means finding believers, connecting with believers and reaching out to non-believers, essentially.”

Benedict’s initial tweets will be on Wednesdays when the pontiff holds his general audience and could become more frequent in the future, the Vatican said in a statement. Other official accounts in different languages could be added to the initial ones of Spanish, Italian, Portuguese, German, Polish and Arabic, the statement said

This is not the first time Benedict has reached out to cyberspace in an effort by the Roman Catholic Church to lure more youth into the Church’s fold.

Pope’s Ipad

On June 28 last year the Pope used an Apple Inc. (AAPL:US) iPad to send his first post on Twitter through a non-personal Vatican account. He tapped in English on the tablet device: “Dear Friends, I just launched News.va. Praised be our Lord Jesus Christ! With my prayers and blessings, Benedictus XVI.”

Within three hours, the account had more than 15,000 followers, yet was not following anyone.

“We have had already experienced where we tweeted certain messages on behalf of the Pope,” said Monsignor Paul Tighe, secretary of the Pontifical Council for Social Communication. “And have seen people who were re-tweeting them, so apart from the direct reach, you have the indirect reach, which is so important.”

In 2010 the number of Catholics was surpassed for the first time by the 1.1 billion Muslims, according to the Vatican Statistical Yearbook

To contact the reporter on this story: Lorenzo Totaro in Rome at ltotaro@bloomberg.net

To contact the editor responsible for this story: Craig Stirling at cstirling1@bloomberg.net


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