Bloomberg News

LeBron James Jersey, Knicks Merchandise Lead NBA Sales Rankings

November 28, 2012

LeBron James regained the top spot in the National Basketball Association’s ranking of top-selling jerseys, with New York Knicks’ merchandise now the most popular.

James, who led the Miami Heat to an NBA title in June, took the lead from injured Chicago Bulls guard Derrick Rose, who hasn’t played this season, the NBA said in a news release. The rankings are based on sales at the league’s New York store and on NBAStore.com from April through Nov. 26.

The league didn’t release sales figures.

Oklahoma City Thunder forward Kevin Durant was second, followed by Los Angeles Lakers guard Kobe Bryant, Knicks forward Carmelo Anthony and Rose.

James, the three-time NBA Most Valuable Player, has held the top spot in jersey sales three times. Bryant, who has won five championships with the Lakers, has led the list six times.

The Knicks jumped one spot in total merchandise sales to the No. 1 ranking, passing the Bulls, who fell to fourth. The Heat were second and the Lakers third. The Boston Celtics were fifth and the Thunder sixth, followed by the Brooklyn Nets, who moved to the new Barclays Center from Newark, New Jersey, to begin this season.

To contact the reporter on this story: Mason Levinson in New York at mlevinson@bloomberg.net

To contact the editor responsible for this story: Michael Sillup at msillup@bloomberg.net


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