Walt Disney Co. (DIS:US)’s ESPN reached a 12- year agreement to carry all of the postseason games tied to the new college football national championship system starting after the 2014 regular season.
The accord runs through January 2026, ESPN said today in a statement. Financial terms of the agreement in principle weren’t given. The Sports Business Journal reported the deal for the playoffs and championship is worth more than $7 billion, citing people in the industry it didn’t name.
“Because of college football’s widespread popularity and the incredible passion of its fans, few events are more meaningful than these games,” ESPN President John Skipper said in the statement. “We are ecstatic at the opportunity to continue to crown a college football champion on ESPN’s outlets for years to come, the perfect finale to our year-round commitment to the sport.”
ESPN is in the middle of a four-year agreement to televise the Bowl Championship Series, which crowns a national champion. The network shows the Rose, Sugar, Orange and Fiesta Bowls, as well as the BCS championship.
The title games on ESPN in 2011 and 2012 generated the two largest audiences for any program in the history of cable television, drawing 27.3 million and 24.2 million viewers respectively, according to ESPN.
Disney, the world’s largest entertainment company, rose 39 cents to $48.83 at 2:39 p.m. in New York. Based in Burbank, California, Disney had risen (DIS:US) 29 percent this year as of yesterday.
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