Bloomberg News

Giants’ World Series Win Seen in 10.6% of Big-Market Homes

October 29, 2012

The San Francisco Giants’ World Series-clinching win over the Detroit Tigers on Fox drew viewers in 5 percent more major-market homes than the equivalent Game 4 of last year’s Major League Baseball championship.

Last night’s game at Comerica Park in Detroit, a 10-inning, 4-3 Giants’ win that completed a four-game sweep for San Francisco’s second World Series title in three years, was seen in 10.6 percent of U.S. homes in the top 56 television markets, Eddie Motl, a spokesman for the News Corp. (NWSA:US) network, said in an e-mail. That’s 5 percent higher than the 10.1 rating for Game 4 between the St. Louis Cardinals and Texas Rangers last year.

The first possible series-clincher last year was Game 6, which drew a 13.8 major-market rating, 3.2 percentage points higher than last night’s game. In that contest, which went 11 innings, the Cardinals came within one strike of losing in two different innings before eventually winning to force a decisive seventh game.

Motl said he didn’t immediately have major-market ratings for 2011’s Game 7. Preliminary national ratings will be available later today.

To contact the reporter on this story: Mason Levinson in New York at mlevinson@bloomberg.net

To contact the editor responsible for this story: Michael Sillup at msillup@bloomberg.net


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