Bloomberg News

Lance Armstrong Sponsors Won't Return: Andrews

October 24, 2012

Oct. 24 (Bloomberg) -- Jim Andrews, senior vice president of content strategy at IEG, a sponsorship consultant, talks with Bloomberg's Eben Novy-Williams about Lance Armstrong's endorsement deal losses after the U.S. Anti-Doping Agency reported its evidence against the cyclist. Nike Inc. and Armstrong's other sponsors deserted him after the USADA’s report. (Source: Bloomberg)

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