Bloomberg News

Cruelest Ad Ever? LG Punks Innocent Elevator Riders

October 22, 2012

Oct. 22 (Bloomberg) -- An advertisement by LG promoting the company's new IPS high-definition televisions features scenes in which unsuspecting elevator riders are scared by a floor that appears to disappear beneath them, only to find out the floor is actually composed of the television screens. The ad has gone viral on the Internet, prompting speculation over whether the passengers are real people or actors.

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