Bloomberg News

Smurf Maker Schleich Said to Be Up For Sale for $391 Million

October 19, 2012

Schleich GmbH, the German maker of Smurf figurines, is being put up for sale by London private- equity firm HgCapital, according to two people familiar with the matter.

HgCapital may raise up to 300 million euros ($391.6 million) from the sale, which may start as early as next month, said the people, who asked not to be identified because the talks are private. The firm has mandated Goldman Sachs Group Inc. (GS:US) to find a bidder for the toymaker, they said.

Spokespeople for Schleich didn’t immediately return calls and an e-mail seeking comment on the sale. An offical at Goldman declined to comment.

Schleich, which is based in Schwaebisch Gmuend, was founded 77 years ago by Friedrich Schleich and sells figurines in more than 50 countries, according to its website. The company also makes books, dinosaurs and farm animals. Schleich managing directors Paul Kraut and Erich Schefold are also shareholders in the company.

-- Editors: Celeste Perri, Robert Valpuesta

To contact the reporters on this story: Aaron Kirchfeld in London at Julie Cruz in Frankfurt at;

To contact the editors responsible for this story: Celeste Perri at; Jacqueline Simmons at

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