Bloomberg News

Impresa Says SIC Television Audience Share Dropped in August

September 04, 2012

Impresa SGPS SA (IPR) said television station SIC’s share of the Portuguese television audience dropped in August.

SIC had a share of 20.2 percent in August, the company said in a statement on its website today. In July, SIC’s audience share reached 20.6 percent, Impresa spokesman Jose Freire said in an e-mailed statement.

The broadcaster had the second-biggest audience share among Portugal’s four open-air channels last month, behind TVI television channel, Impresa said.

To contact the reporter on this story: Henrique Almeida in Lisbon at halmeida5@bloomberg.net

To contact the editor responsible for this story: Jerrold Colten at jcolten@bloomberg.net


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