Facebook Buying Communications and Social Network Firm Threadsy

Facebook Inc. (FB) is buying Threadsy Inc., an online communications software provider that also operates Swaylo.com, a website that tracks a person’s influence within a social network.

Facebook, which announced in April it would buy photo- sharing provider Instragram, has been buying smaller companies that provide social network and information-sharing tools.

The deal, terms of which were not disclosed, was announced by Threadsy’s Chief Executive Officer Rob Goldman via a blog on Swaylo’s website. Ashley Zandy, a spokeswoman for Facebook, confirmed the deal.

To contact the reporter on this story: Brian Womack in San Francisco at bwomack1@bloomberg.net

To contact the editor responsible for this story: Reed Stevenson at rstevenson15@bloomberg.net