Bloomberg News

Bill Clinton Stumps for Obama’s Re-Election in New Ad

August 23, 2012

President Barack Obama is turning to a familiar spokesman to make a direct appeal for his re-election in November: former President Bill Clinton.

The Obama campaign is releasing a new advertisement today that features Clinton looking squarely into the camera, saying that “this election to me is about which candidate is more likely to return us to full employment.”

“This is a clear choice,” Clinton says in the 30-second ad. “The Republican plan is to cut more taxes on upper income people and go back to deregulation.”

The ad is meant to blunt a frequent charge from Republican challenger Mitt Romney that Obama and Clinton differ significantly on policy. Romney often cites Clinton as a centrist Democrat who helped lower the deficit and grow the economy, contrasting that record with the trillion-dollar deficits that Obama has presided over in each of his three years in office.

While Obama has enlisted Clinton’s help at two high-dollar fundraising events this year, the commercial marks the first direct advertising appeal that Clinton has made on behalf of the man who defeated his wife, now-Secretary of State Hillary Clinton, in the Democratic primary in 2008.

The Obama campaign said that the ad will air in New Hampshire, Virginia, North Carolina, Florida, Ohio, Iowa, Colorado and Nevada, without specifying how much money it would spend on airtime for the ad.

-- Editor: Michael Shepard

To contact the reporter on this story: Hans Nichols in Washington at hnichols2@bloomberg.net

To contact the editor responsible for this story: Steven Komarow at skomarow1@bloomberg.net


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