Bloomberg News

U.S. Television Prime-Time Ratings for Week Ended Aug. 19

August 21, 2012

The following tables list the prime- time averages for 11 U.S. broadcast networks for the week ended Aug. 19.

Weekly Average
Current Season for the week of 08/13/12 - 08/19/12
Week 48 of Season

NETWORK   DURATION  RATING   HOMES   SHARE
          (Minutes)         (000s)
============================================
Households
ABC          1320     2.4     2790       4
CBS          1320     3.4     3910       6
NBC          1320     3.3     3810       6
FOX          1020     2.6     3010       5
CW            600     0.5      530       1
ION          1320     0.7      860       1
UNI          1320     1.8     2020       3
TEL          1320     0.6      740       1
TF           1320     0.3      340       1
AZA          1320     0.1       70       0
ETV          1320     0.1      120       0

Persons 2+
ABC          1320     1.3     3660       3
CBS          1320     1.8     5130       5
NBC          1320     1.8     5250       5
FOX          1020     1.5     4260       4
CW            600     0.3      720       1
ION          1320     0.4     1100       1
UNI          1320     1.1     3310       3
TEL          1320     0.4     1190       1
TF           1320     0.2      520       0
AZA          1320     0.0      100       0
ETV          1320     0.1      200       0

Adults 18-49
ABC          1320     1.0     1310       3
CBS          1320     1.1     1450       4
NBC          1320     1.5     1960       5
FOX          1020     1.6     2070       5
CW            600     0.3      350       1
ION          1320     0.3      360       1
UNI          1320     1.3     1640       4
TEL          1320     0.5      630       2
TF           1320     0.2      280       1
AZA          1320     0.0       60       0
ETV          1320     0.1       90       0

Season to Date Average
Current Season for 9/19/11 - 08/19/2012
Week 48 of Season

NETWORK   DURATION  RATING   HOMES   SHARE
          (Minutes)         (000s)
============================================
Households
ABC         63257     4.8     5550       8
CBS         63213     6.4     7340      11
NBC         62533     5.0     5680       8
FOX         44876     4.6     5310       8
CW          28800     1.0     1130       2
ION         63360     0.7      830       1
UNI         63360     1.9     2150       3
TEL         63360     0.7      780       1
TF          63360     0.3      360       1
AZA         63271     0.1      100       0
ETV         63360     0.1      130       0

Persons 2+
ABC         63257     2.6     7520       7
CBS         63213     3.5    10120       9
NBC         62533     2.8     8140       7
FOX         44876     2.7     7720       7
CW          28800     0.5     1450       1
ION         63360     0.4     1070       1
UNI         63360     1.2     3620       3
TEL         63360     0.4     1230       1
TF          63360     0.2      590       1
AZA         63271     0.1      160       0
ETV         63360     0.1      210       0

Adults 18-49
ABC         63257     2.2     2820       6
CBS         63213     2.5     3200       7
NBC         62533     2.6     3370       8
FOX         44876     2.8     3550       8
CW          28800     0.6      810       2
ION         63360     0.3      390       1
UNI         63360     1.4     1850       4
TEL         63360     0.5      660       1
TF          63360     0.3      340       1
AZA         63271     0.1       80       0
ETV         63360     0.1      100       0

Each ratings point equals 1.147 million households.

Data are preliminary from Aug. 6 - Aug. 19.

Source: Nielsen

To contact the reporter on this story: Rob Golum in Los Angeles at rgolum@bloomberg.net

To contact the editor responsible for this story: Anthony Palazzo at apalazzo@bloomberg.net.


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