The National Basketball Association is partnering with Ticketmaster to create a website to buy and sell game tickets.
Tickets will be available from primary sellers as well as fans reselling their tickets, the NBA said in an e-mailed news release. Tickets are guaranteed to be authentic, the league said. Terms of the agreement weren’t disclosed.
“The NBA is determined to provide their fans a safe, convenient place to buy and sell game tickets, and we are delighted to be delivering this revolutionary solution,” Nathan Hubbard, the chief executive officer of Ticketmaster, said in the statement.
Ticketmaster is a unit of Beverly Hills, California-based Live Nation Entertainment Inc. (LYV:US), the world’s biggest concert promoter and ticket seller.
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