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Envirosell, the New York-based consumer behavior research and consulting firm founded by Paco Underhill, opened an office in Istanbul, it said.
The firm, whose clients include The Gap (GPS), Adidas, BP Plc (BP/) and Wal-Mart Stores Inc. (WMT), will offer marketing and sales consultancy to companies in Turkey, the company said in an e-mailed statement today.
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