Bloomberg News

Mercedes Roadster May Beat $16.4 Million Ferrari in U.S.

August 12, 2012

Mercedes-Benz 540 K Special Roadster

A 1936 Mercedes-Benz 540 K Special Roadster. One of only 30 built, it was estimated to sell for as much as $16 million at a two-day auction of classic cars at Gooding & Co. in Pebble Beach, California, on Aug. 18-19, 2012. It sold for $11.8 million with fees, a record for the marque at auction. Photographer: Mathieu Heurtault/Gooding & Co. via Bloomberg

A 1930s Mercedes (DAI) may sell for more than $16 million in California this month as classic-car auctioneers test the market with an unprecedented lineup of big- ticket autos by names such as Ferrari, Bugatti and Bentley.

The Mercedes-Benz 540 K Special Roadster is one of only 30 built. It may exceed an auction record of $16.4 million, set by a Ferrari last year, and comfortably beat the price of a Ferrari 250 GT California Spyder convertible, one of three included in the series of sales, which is estimated at $9 million.

“I’ve never seen so many expensive cars come up for auction at one time,” Tom Hartley Jnr., a Derbyshire. U.K.- based classic auto dealer said in an interview. “A lot of the major collectors of the last 30 years are getting old and other owners have seen prices rise and want to cash in. What happens this month is going to say a lot about the market.”

The summer sales held by Gooding & Co., RM Auctions and Bonhams on the U.S. west coast are bellwether events for the market. The Historic Automobile Group International (HAGI) Top 50 benchmark Index of exceptional classic cars has gained 8.2 percent in the year through July. If this continues, it will be up about 14.4 percent over 2012.

“Dealers across the board are saying that it is currently very difficult to get hold of quality cars,” said Dietrich Hatlapa, founder of HAGI, a London-based research company. “Owners are happy with what they have and would only sell if they find something else to buy with the money.”

Record Challenge

Gooding’s sale of 122 cars at Pebble Beach on Aug. 18-19 is headed by the 1936 Mercedes with “high-door, long-tail” styling. Another example of this rare model fetched $9.7 million for RM in Monterey last year. At Gooding last year, a 1957 Ferrari 250 Testa Rossa set a record for any auto at auction.

Gooding has valued a 1935 Duesenberg Model JN Convertible Coupe formerly owned by the Hollywood star Clark Gable at more than $9 million, while a 1931 Bentley 4.5-liter “Blower” Boat Tail is estimated at $8 million to $10 million.

On June 29, Bonhams sold a 1929 4.5-liter supercharged “Blower” Bentley in Sussex, southern England, for 5 million pounds ($7.8 million), a record for any British model at auction.

“There aren’t the speculators around as there were in the 1980s,” the Connecticut-based dealer Thomas Hamann said. “Today’s buyers are looking for a sound investment. Ferraris from the 1950s and 1960s have seen the strongest rises. High prices are being paid for prewar Bentleys. Less exceptional cars from that period might not see as much interest.”

California Spyder

The Ferrari 250 GT California Spyders include a 1960 example at Gooding. It is one of only nine alloy-bodied long wheelbase versions made and was owned by the late New England collector Sherman M. Wolf since 1979.

“This will attract a lot of interest and could make $10 million,” said Hamann, who specializes in classic Ferraris.

RM will offer a 1962 short wheelbase California Spyder at its Monterey auction of 120 automobiles on Aug. 17-18. Shown at the 1990 Pebble Beach Concours d’Elegance, this restored V-12 convertible carries an estimate of $7.5 million to $9 million. Ferrari made about 100 California Spyders from 1958 to 1963.

A 1997 GTC Gulf Team Davidoff McLaren F1 GTR racer is the most valuable lot in the Bonhams auction at Quail Lodge, Carmel, on Aug. 16-17. Driven by works team members during the 1997 FIA GT championship at circuits such as the Nurburgring and Spa- Francorchamps, this “Longtail” version of a design that won the Le Mans 24-hour race has been entered by a private collector and estimated at about $5 million.

Magnate’s GT40

Bonhams is also offering a restored 1966 Ford GT40 racer that was formerly owned by the Bolivian tin magnate Jaime Ortiz- Patino and driven by his godson, Dominique Martin, at Monza and Hockenheim races in 1969. Subsequently damaged by fire, it is valued at $2 million to $3 million.

A better-preserved Gulf/Mirage team GT40 raced by Jacky Ickx in 1968 and used as the camera car in Steve McQueen’s 1971 film “Le Mans” may fetch more than $8 million at RM.

None of the three auction houses was prepared to give presale estimates for their sale totals. Last year, the events raised $166.7 million, up from $150.2 million in 2010.

Two historic Ferrari Le Mans racers sold for $35 million and $25 million in private transactions in May, according to anamera.com, a website for dealers.

“I expect prices for the most important cars to keep rising, though the gap could grow between the best and the rest,” Hartley said. “We’re seeing two types of buyer now. Half of them want to show and race their cars, the other just want to invest. Some clients have recently been telling me to keep the cars for them until they’re ready to sell.”

(Scott Reyburn writes about the art market for Muse, the arts and culture section of Bloomberg News. Opinions expressed are his own.)

Muse highlights include Jorg von Uthmann on Paris arts, Mark Beech on rock music and Elin McCoy on wine.

To contact the writer on the story: Scott Reyburn in London at sreyburn@hotmail.com.

To contact the editor responsible for this story: Manuela Hoelterhoff at mhoelterhoff@bloomberg.net.


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