Bloomberg News

Apple May Fund U.K. Women’s Fiction Prize, Telegraph Reports

August 12, 2012

Apple Inc. is considering funding a prize for women’s fiction in the U.K. after mobile-phone operator Orange withdrew its sponsorship in May, according to the Sunday Telegraph.

The Cupertino, California-based company has had the “most advanced” talks of a number of potential sponsors with award organizers, the London newspaper said, citing people it didn’t identify. The sponsorship would probably result in a “marketing arrangement” involving Apple’s electronic books store, according to the report.

To contact the reporter on this story: Isaac Arnsdorf in London at

To contact the editor responsible for this story: Mike Harrison at

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