Bloomberg News

U.S. Television Prime-Time Ratings for Week Ended Aug. 5

August 07, 2012

The following tables list the prime- time averages for 11 U.S. broadcast networks for the week ended Aug. 5.

Weekly Average
Current Season for the week of 07/30/12 - 08/05/12
Week 46 of Season

NETWORK   DURATION  RATING   HOMES   SHARE
          (Minutes)         (000s)
============================================
Households
ABC          1320     1.8     2100       3
CBS          1320     2.8     3210       5
NBC          1230    18.3    20960      30
FOX           922     1.4     1550       2
CW            600     0.4      450       1
ION          1320     0.7      750       1
UNI          1320     1.8     2040       3
TEL          1320     0.6      740       1
TF           1320     0.3      310       0
AZA          1320     0.1       70       0
ETV          1320     0.1      110       0

Persons 2+
ABC          1320     1.0     2810       3
CBS          1320     1.4     4160       4
NBC          1230    11.1    32160      29
FOX           922     0.8     2180       2
CW            600     0.2      600       1
ION          1320     0.3      960       1
UNI          1320     1.2     3380       3
TEL          1320     0.4     1100       1
TF           1320     0.2      480       0
AZA          1320     0.0       90       0
ETV          1320     0.1      170       0

Adults 18-49
ABC          1320     0.8     1000       2
CBS          1320     1.0     1220       3
NBC          1230    10.2    13090      29
FOX           922     0.9     1160       3
CW            600     0.2      260       1
ION          1320     0.2      310       1
UNI          1320     1.3     1620       4
TEL          1320     0.5      590       1
TF           1320     0.2      250       1
AZA          1320     0.0       50       0
ETV          1320     0.1       70       0

Season to Date Average
Current Season for 9/19/11 - 08/05/2012
Week 46 of Season

NETWORK   DURATION  RATING   HOMES   SHARE
          (Minutes)         (000s)
============================================
Households
ABC         60617     4.9     5670       8
CBS         60573     6.5     7490      11
NBC         60015     4.8     5470       8
FOX         42956     4.7     5430       8
CW          27600     1.0     1150       2
ION         60720     0.7      830       1
UNI         60720     1.9     2150       3
TEL         60720     0.7      780       1
TF          60720     0.3      360       1
AZA         60631     0.1      100       0
ETV         60720     0.1      130       0

Persons 2+
ABC         60617     2.7     7690       7
CBS         60573     3.6    10350       9
NBC         60015     2.7     7810       7
FOX         42956     2.7     7910       7
CW          27600     0.5     1480       1
ION         60720     0.4     1070       1
UNI         60720     1.2     3610       3
TEL         60720     0.4     1230       1
TF          60720     0.2      600       1
AZA         60631     0.1      160       0
ETV         60720     0.1      210       0

Adults 18-49
ABC         60617     2.3     2880       6
CBS         60573     2.6     3270       7
NBC         60015     2.5     3250       7
FOX         42956     2.8     3630       8
CW          27600     0.6      830       2
ION         60720     0.3      390       1
UNI         60720     1.4     1850       4
TEL         60720     0.5      670       1
TF          60720     0.3      340       1
AZA         60631     0.1       80       0
ETV         60720     0.1      100       0

Each ratings point equals 1.147 million households.

Data are preliminary from July 23 - Aug. 5.

Source: Nielsen

To contact the reporter on this story: Rob Golum in Los Angeles at rgolum@bloomberg.net

To contact the editor responsible for this story: Anthony Palazzo at apalazzo@bloomberg.net.


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