Bloomberg News

Qualcomm Names Former Intel Executive as Marketing Chief

August 06, 2012

Qualcomm Inc. (QCOM:US) named former Intel Corp. executive Anand Chandrasekher as its chief marketing officer, aiming to benefit from his experience as the company pushes deeper into the personal-computer market.

Chandrasekher will oversee global marketing efforts and report to President and Chief Operating Officer Steve Mollenkopf, San Diego-based Qualcomm said today in a statement.

Qualcomm, the largest seller of mobile-phone semiconductors, is working to parlay that dominance into a bigger piece of the PC-chip market -- Intel’s turf. Chandrasekher, who spent 25 years at Intel, oversaw the chipmaker’s Atom processor and earlier served as co-general manager for the 486 line.

“His extensive experience in marketing and management makes Anand well-suited to help grow Qualcomm’s communications and marketing efforts across the world,” Mollenkopf said in the statement.

To contact the reporter on this story: Nick Turner in New York at nturner7@bloomberg.net

To contact the editor responsible for this story: Tom Giles at tgiles5@bloomberg.net


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Companies Mentioned

  • QCOM
    (QUALCOMM Inc)
    • $74.92 USD
    • 1.65
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