Bloomberg News

Activision Falls as FT Reports Vivendi Sees No Stake Sale Soon

August 03, 2012

Activision Blizzard Inc. (ATVI:US), the maker of the “Call of Duty” video game, dropped after the Financial Times reported that majority owner Vivendi SA hasn’t attracted interest for its planned sale of its stake in the company.

Activision fell 4.4 percent to $11.25 at 10:34 a.m. New York time, after earlier tumbling 6.5 percent for the biggest intraday decline since Nov. 9. Through yesterday, the Santa Monica, California-based company’s shares had declined 4.5 percent this year.

Vivendi may not proceed with a sale in the near term after bankers failed to generate interest, the paper said, citing people it didn’t identify.

To contact the reporter on this story: Niamh Ring in New York at

To contact the editor responsible for this story: Niamh Ring at

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Companies Mentioned

  • ATVI
    (Activision Blizzard Inc)
    • $20.42 USD
    • 0.07
    • 0.34%
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