Bloomberg News

U.S. Television Prime-Time Ratings for Week Ended July 29

July 31, 2012

The following tables list the prime- time averages for 11 U.S. broadcast networks for the week ended July 29.

Weekly Average
Current Season for the week of 07/23/12 - 07/29/12
Week 45 of Season

NETWORK   DURATION  RATING   HOMES   SHARE
          (Minutes)         (000s)
============================================
Households
ABC          1320     2.3     2600       4
CBS          1320     3.0     3480       5
NBC          1290    10.4    11910      18
FOX           900     2.1     2450       4
CW            600     0.4      480       1
ION          1320     0.7      800       1
UNI          1320     1.8     2090       3
TEL          1320     0.8      870       1
TF           1320     0.3      300       0
AZA          1320     0.1       70       0
ETV          1320     0.1      110       0

Persons 2+
ABC          1320     1.2     3460       3
CBS          1320     1.6     4580       4
NBC          1290     6.5    18970      17
FOX           900     1.2     3570       3
CW            600     0.2      620       1
ION          1320     0.4     1040       1
UNI          1320     1.2     3440       3
TEL          1320     0.5     1380       1
TF           1320     0.2      510       0
AZA          1320     0.0      100       0
ETV          1320     0.1      170       0

Adults 18-49
ABC          1320     1.0     1240       3
CBS          1320     1.1     1350       3
NBC          1290     5.8     7380      17
FOX           900     1.4     1830       4
CW            600     0.2      300       1
ION          1320     0.3      340       1
UNI          1320     1.3     1680       4
TEL          1320     0.6      740       2
TF           1320     0.2      280       1
AZA          1320     0.0       60       0
ETV          1320     0.1       80       0

Season to Date Average
Current Season for 9/19/11 - 07/29/2012
Week 45 of Season

NETWORK   DURATION  RATING   HOMES   SHARE
          (Minutes)         (000s)
============================================
Households
ABC         59297     5.0     5740       8
CBS         59253     6.6     7580      11
NBC         58785     4.5     5140       7
FOX         42034     4.8     5510       8
CW          27000     1.0     1170       2
ION         59400     0.7      830       1
UNI         59400     1.9     2150       3
TEL         59400     0.7      780       1
TF          59400     0.3      360       1
AZA         59311     0.1      100       0
ETV         59400     0.1      140       0

Persons 2+
ABC         59297     2.7     7790       7
CBS         59253     3.6    10480       9
NBC         58785     2.5     7300       7
FOX         42034     2.8     8020       7
CW          27000     0.5     1500       1
ION         59400     0.4     1070       1
UNI         59400     1.2     3620       3
TEL         59400     0.4     1230       1
TF          59400     0.2      600       1
AZA         59311     0.1      160       0
ETV         59400     0.1      220       0

Adults 18-49
ABC         59297     2.3     2920       7
CBS         59253     2.6     3310       7
NBC         58785     2.4     3040       7
FOX         42034     2.9     3680       8
CW          27000     0.7      840       2
ION         59400     0.3      390       1
UNI         59400     1.5     1860       4
TEL         59400     0.5      670       1
TF          59400     0.3      340       1
AZA         59311     0.1       80       0
ETV         59400     0.1      110       0

Each ratings point equals 1.147 million households.

Data are preliminary from July 16 - July 29.

Source: Nielsen

To contact the reporter on this story: Rob Golum in Los Angeles at rgolum@bloomberg.net

To contact the editor responsible for this story: Anthony Palazzo at apalazzo@bloomberg.net.


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