Bloomberg News

Romney’s Running Mate Roll-Out Offers an ‘App’ for That

July 31, 2012

Mitt Romney’s latest app is aptly named “Mitt’s VP” -- his venue for naming a running mate.

The Republican Party’s presumptive presidential nominee’s campaign said today the smart-phone set will see the first public word of Romney’s candidate for vice president on applications being distributed for free at his website.

“The historic announcement is getting closer,” Beth Myers, the Romney adviser leading his search for a running mate, said in an e-mail announcing the app.

The announcement that an announcement is near also serves to steer attention from Romney’s tour of Europe and Israel, marked by criticism of the candidate’s comments on Olympic Games security preparations in London and the relative economic development of Israel and the Palestinian territories.

The campaign’s plans for identifying Romney’s No. 2 are reminiscent of President Barack Obama’s announcement of his running mate, Vice President Joe Biden, in 2008. Identifying the method for that disclosure in advance, Obama’s campaign sent late-night text messages about Biden to cell phones.

Romney’s app comes with a “push notification” that will enable followers to spread the word on social networks.

“Users of this app will be the first to get the news on the biggest political decision of the year,” Zac Moffatt, the Romney campaign’s digital director, added in the e-mail.

Myers already has offered some social-networking advice on potential running mates with two Twitter messages last week naming 13 Republicans. Those messages from Myers included names often mentioned as possible candidates, including Senator Rob Portman of Ohio and former Governor Tim Pawlenty of Minnesota. They also included names considered by political observers as longshots, including New Jersey Governor Chris Christie.

To contact the reporter on this story: Mark Silva in Washington at msilva34@bloomberg.net

To contact the editor responsible for this story: Jeanne Cummings at jcummings21@bloomberg.net


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