Bloomberg News

Hulu Plus Television Service Comes to Apple TV Boxes Today

July 31, 2012

Hulu LLC, the online television business owned by Fox, ABC and NBC, said its $7.99-a-month premium service is coming to Apple TV today, adding a new source of subscribers for the company.

Customers can register by going to Hulu’s website or through their Apple TV, a set-top box offered by Apple Inc. (AAPL:US), according to a posting on the company’s blog today.

Hulu lets users watch programs from most of the major U.S. broadcasters, as well as showing clips and movies. The Plus version gives customers access to more episodes and other features and works on a wider range of devices. It’s already available on Sony Corp.’s PlayStation 3, Microsoft Corp. (MSFT:US)’s Xbox 360, Roku Inc. devices and Nintendo Co.’s Wii. It also works with mobile devices such as Apple’s iPad and iPhone, Amazon.com Inc.’s Kindle Fire and phones running Google Inc.’s Android.

The closely held joint venture increased sales 60 percent to $420 million last year and has more than 1.5 million paying subscribers to Hulu Plus, according to Chief Executive Officer Jason Kilar. The service features popular programming such as “Family Guy,” “Modern Family,” and “The Daily Show.”

To contact the reporter on this story: Edmund Lee in New York at elee310@bloomberg.net

To contact the editor responsible for this story: Nick Turner at nturner7@bloomberg.net


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