Bloomberg News

NBC Says 40.7 Million Viewers Watched Olympics Opening Ceremony

July 28, 2012

Comcast Corp. (CMCSA:US)’s NBC Universal said 40.7 million U.S. viewers watched last night’s tape-delay of the 2012 Olympic Opening Ceremony in London, making it the most- watched ceremony ever.

The gain in viewers was about 6 million more than watched the opening ceremony in Beijing in 2008 and 15 million more than the 2004 Athens opening ceremony, the network said in an e- mailed statement. The highest viewership for an opening pageant at the Summer Olympics had been 39.8 million for the 1996 Games in Atlanta, NBC said.

To contact the editor responsible for this story: Dan Hart at dahart@bloomberg.net


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