Bloomberg News

Adidas Shirts Made in Germany Would Raise Price, Times Reports

July 28, 2012

Adidas AG said soccer shirts would cost 10 times more if it switched its factories to Germany from Asia, the London-based Times reported, citing an interview with Chief Executive Officer Herbert Hainer.

Soccer shirts currently selling for 50 pounds ($79) would cost 500 pounds if Adidas switched its manufacturing to Germany, the Times quoted Hainer saying.

To contact the reporter on this story: Kevin Crowley in London at

To contact the editor responsible for this story: Edward Evans at

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