CTC Media Inc. (CTCM:US)’s CTC television channel fell to the seventh most-watched among Russian viewers 18 years and older in the week to July 22, from sixth a week before, as its audience contracted, according to TNS-Global.
Viewer share for CTC TV, the Nasdaq-listed Russian media company’s biggest source of revenue, fell to 5.3 percent in the week to July 22 from 5.4 percent a week earlier, while rival Fifth Channel’s share rose to 5.6 percent from 5.1 percent in the previous week, pushing it ahead of CTC to the sixth most- watched in the country, data researcher TNS-Global said by e- mail today.
CTC’s average daily audience among viewers 4 years old and over fell to 5.8 percent from 5.9 percent, the data show. CTC remained in fifth place among viewers 4 years old and over, TNS- Global said.
Russia’s NTV Television was the most watched among both categories. Government-controlled Rossiya-1 was the second-most watched in both segments, pushing Pervyi Kanal to the third most watched in both categories and TNT TV was fourth, the data show. REN TV remained fifth-biggest in the audience of viewers 18 years and older in the week to July 22, the data showed.
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