Comcast Corp.’s NBC Universal said advertising sales for the London Olympics surpassed $1 billion, the most ever for an Olympics.

The total exceeds the previous mark set during the 2008 Beijing games by $150 million, New York-based NBC said today in an e-mailed statement.

To contact the reporter on this story: Andy Fixmer in Los Angeles at afixmer@bloomberg.net

To contact the editor responsible for this story: Rob Golum at rgolum@bloomberg.net