Bloomberg News

BofA Yanks Most Teller Machines From Malls, Gas Stations

July 23, 2012

BofA Withdraws 9% of ATMs From Malls, Gas Stations to Cut Costs

Bank of America Corp.'s total number of ATMs fell by 1,536 in the first half, a record decline, leaving it with 16,220 as of June 30, the firm said last week. Photographer: David Paul Morris/Bloomberg

Bank of America Corp. (BAC:US), the lender targeting $8 billion in expense cuts, reduced its automated teller network almost 9 percent this year by yanking most of the devices deployed at U.S. gas stations and malls.

The bank’s total number of ATMs fell by 1,536 in the first half, a record decline, leaving it with 16,220 as of June 30, the Charlotte, North Carolina-based firm said last week. Bank of America didn’t renew deals to place its machines at sites owned by Simon Property Group Inc. (SPG:US), the biggest U.S. shopping mall owner, and gas station operator Valero Energy Corp. (VLO:US), said Anne Pace, a spokeswoman for the bank.

“When they put an ATM in a mall or gas station, they have to rent that space in the same way that Sunglass Hut has to pay for their space,” said Bart Narter, a senior banking analyst at consulting firm Celent. “They did the math and probably concluded that these guys aren’t profitable.”

Chief Executive Officer Brian T. Moynihan is shrinking the bank’s footprint to focus on his most profitable clients after regulations squeezed fees and he aborted plans to charge debit- card users $5 a month. Moynihan shuttered 108 branches this year and plans at least 30,000 job cuts (BAC:US) in a reversal of the expansion led by his predecessor, Kenneth D. Lewis.

“It’s going to be a smaller platform,” Moynihan said in a November conference. “We have 42 million retail customers; many of those don’t contribute or overcome their cost-to-serve.”

Limited Capability

Bank of America (BAC:US) chose to pull most of its ATMs at malls and gas stations in part because those devices only dispensed cash and weren’t available 24 hours a day, Pace said in an interview. Customers want to be able to deposit checks at an ATM, she said.

“It’s about convenience and access, that’s what the customers are looking for,” Pace said. “People aren’t banking 9 to 5, they are banking when it’s convenient for them.”

The move stems from Moynihan’s Project New BAC, an efficiency plan targeting $8 billion in annual expenses by 2015. The number of ATMs shouldn’t change much more, she said. Bank of America, which has climbed 28 percent in New York trading this year, rose 2 cents to $7.09 at 4 p.m.

It costs banks an average of $1,700 per month to run an ATM on someone else’s property, compared with $1,100 at a branch, said Tony Hayes, a partner at consulting firm Oliver Wyman in Boston. The difference stems from rental costs and fees for armored couriers to refill machines with cash, he said.

Valero’s Locations

“There are very real expenses to owning and operating ATMs, and since banks don’t charge their own customers to use the machine, the costs are borne entirely by surcharges paid by non-customers,” Hayes said. “In the current environment, banks are unable to support the cost structure they have historically.”

Valero, one of the biggest U.S. refiners, also manages about 1,000 U.S. retail locations mostly in Texas, as well as in Louisiana, Arkansas, New Mexico, Colorado, Arizona, California and Wyoming, said Bill Day, a spokesman for the San Antonio- based firm. Another 5,000 independently run sites that include other states (VLO:US) weren’t covered by the bank’s deal, he said.

“Each side has an option to renew and Bank of America chose not to renew,” Day said in a telephone interview. “The ones that belonged to Bank of America have been removed and in most stores they’ve been replaced by other ATMs.”

Simon Property had 325 retail locations across 41 states and Puerto Rico as of April, said Les Morris, a spokesman for the Indianapolis-based company. The number of mall ATMs hasn’t changed, though the provider has, he said, without specifying who replaced Bank of America.

Market Share

The retreat leaves Bank of America’s rivals with the chance to grab market share, Todd Maclin, head of JPMorgan Chase & Co. (JPM:US)’s retail division, said in February. His company expanded its ATM network by more than 5 percent in the first half, to 18,132 machines. JPMorgan replaced Bank of America as the biggest U.S. lender by assets last year.

“We know a lot of our competitors are underinvesting, and we’re taking that into account as we look at our investment opportunities like branches and ATMs,” Maclin said during the February conference. “But we’ve continued to invest and we think we have shown that it will produce growth.”

Moynihan has told staff that he didn’t care that JPMorgan eclipsed Bank of America in size and emphasized that his company needed to slim down after Lewis spent more than $130 billion in takeovers to gain market share in deposits, credit cards, mortgages and wealth management. In a January employee meeting he called the firm a “leaner, meaner, fighting machine.”

Rival Networks

Citigroup Inc. (C:US), the third-biggest lender by assets, had about 10,000 branded ATMs, said spokesman Sean Kevelighan. Wells Fargo & Co (WFC:US), the No. 4 lender by assets and operator of the most branches, had about 12,200 ATMs, according to Richele Messick, a company spokeswoman.

ATMs have gained in importance as more than half of Bank of America check deposits made at branches now involve the devices, Pace said. The company may close 750 branches over the next few years to focus on “high-density” areas that offer the best returns, Moynihan said in April.

The CEO has said that his strategy is to sell more services to Bank of America’s 8 million preferred clients, who had about three-quarters of retail deposits and are 1.5 times as profitable as the lower-tier group. The bank gives incentives by removing service fees on checking accounts for those who use its credit card, have a mortgage or Merrill Lynch brokerage account.

Moynihan had touted the reach of his ATM network last year when saying why the proposed debit fee was fair for those with less deposits or who have mortgages or credit-cards with other lenders. He dropped the fee in November after a public backlash.

“The issue is when people split their relationship and use our convenience and our access and our 18,000 ATMs and our no- foreign ATM fees and our online banking product and all that, and yet have their relationship elsewhere,” Moynihan said in October. “That is tough for us to afford to provide.”

To contact the reporters on this story: Hugh Son in New York at hson1@bloomberg.net; Zachary Tracer in New York at ztracer1@bloomberg.net

To contact the editors responsible for this story: David Scheer at dscheer@bloomberg.net; Dan Kraut at dkraut2@bloomberg.net


Steve Ballmer, Power Forward
LIMITED-TIME OFFER SUBSCRIBE NOW

Companies Mentioned

  • BAC
    (Bank of America Corp)
    • $16.6 USD
    • 0.34
    • 2.05%
  • SPG
    (Simon Property Group Inc)
    • $172.03 USD
    • 1.68
    • 0.98%
Market data is delayed at least 15 minutes.
 
blog comments powered by Disqus