Bloomberg News

U.S. Television Prime-Time Ratings for Week Ended July 15

July 17, 2012

The following tables list the prime- time averages for 11 U.S. broadcast networks for the week ended July 15.

Weekly Average
Current Season for the week of 07/09/12 - 07/15/12
Week 43 of Season

NETWORK   DURATION  RATING   HOMES   SHARE
          (Minutes)         (000s)
============================================
Households
ABC          1320     2.9     3340       5
CBS          1320     3.6     4150       6
NBC          1320     2.8     3230       5
FOX           960     3.0     3440       5
CW            600     0.5      530       1
ION          1320     0.7      840       1
UNI          1320     1.9     2160       3
TEL          1320     0.8      900       1
TF           1320     0.3      370       1
AZA          1320     0.1       70       0
ETV          1320     0.1      100       0

Persons 2+
ABC          1320     1.6     4490       4
CBS          1320     1.9     5450       5
NBC          1320     1.5     4410       4
FOX           960     1.7     4940       5
CW            600     0.2      690       1
ION          1320     0.4     1070       1
UNI          1320     1.3     3670       4
TEL          1320     0.5     1430       1
TF           1320     0.2      620       1
AZA          1320     0.0      100       0
ETV          1320     0.1      150       0

Adults 18-49
ABC          1320     1.3     1600       4
CBS          1320     1.1     1440       4
NBC          1320     1.1     1420       4
FOX           960     1.7     2190       6
CW            600     0.3      340       1
ION          1320     0.3      390       1
UNI          1320     1.4     1730       4
TEL          1320     0.6      760       2
TF           1320     0.2      310       1
AZA          1320     0.0       60       0
ETV          1320     0.0       60       0

Season to Date Average
Current Season for 9/19/11 - 07/15/2012
Week 43 of Season

NETWORK   DURATION  RATING   HOMES   SHARE
          (Minutes)         (000s)
============================================
Households
ABC         56657     5.1     5850       8
CBS         56669     6.8     7740      11
NBC         56175     4.4     5020       7
FOX         40234     4.9     5630       8
CW          25800     1.0     1200       2
ION         56760     0.7      830       1
UNI         56760     1.9     2150       3
TEL         56760     0.7      770       1
TF          56760     0.3      370       1
AZA         56671     0.1      100       0
ETV         56760     0.1      140       0

Persons 2+
ABC         56657     2.7     7940       7
CBS         56669     3.7    10720      10
NBC         56175     2.4     7080       6
FOX         40234     2.8     8200       7
CW          25800     0.5     1540       1
ION         56760     0.4     1070       1
UNI         56760     1.2     3620       3
TEL         56760     0.4     1220       1
TF          56760     0.2      600       1
AZA         56671     0.1      160       0
ETV         56760     0.1      220       0

Adults 18-49
ABC         56657     2.3     2970       7
CBS         56669     2.7     3400       8
NBC         56175     2.3     2970       7
FOX         40234     2.9     3750       8
CW          25800     0.7      860       2
ION         56760     0.3      390       1
UNI         56760     1.5     1860       4
TEL         56760     0.5      660       1
TF          56760     0.3      340       1
AZA         56671     0.1       90       0
ETV         56760     0.1      110       0

Each ratings point equals 1.147 million households.

Data are preliminary from July 2 - July 15.

Source: Nielsen

To contact the reporter on this story: Rob Golum in Los Angeles at rgolum@bloomberg.net

To contact the editor responsible for this story: Anthony Palazzo at apalazzo@bloomberg.net.


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