Bloomberg News

China’s Car Dealers Will Boost Discounts on Inventory, NDRC Says

July 15, 2012

China’s automobile dealers will increase incentives and discounts as they struggle with a worsening glut in the world’s biggest vehicle market, according to the nation’s top economic planner.

Average retail vehicle prices fell 1.2 percent in June from a year earlier, with those for passenger vehicles dropping 1.9 percent, said Cheng Xiaodong, head of a unit that monitors auto prices at the National Development and Reform Commission. In May, passenger-vehicle prices slumped the most in about two years because of overstocking.

“The oversupply situation persists,” Cheng said in an e- mailed statement today. “Facing slugging demand and rising inventory, dealers will increase discounts and incentive offerings in the coming months.”

Total vehicle sales may rise 5 percent to 8 percent this year, the China Association of Automobile Manufacturers said July 11, compared with an earlier projection for 8 percent growth. There is no driving force for vehicle sales and production to increase quickly, the group’s head of statistics said at a briefing in Beijing that day.

Average inventory carried at Chinese showrooms exceeded two months of sales by the end of May, compared with more than 45 days at the end of April, Luo Lei, deputy secretary general of the state-backed China Automobile Dealers Association, said in an interview on June 6. The glut at the dealerships, which is leading to price cuts, is unsustainable, he said.

Wholesale passenger-vehicle sales rose 16 percent in June to 1.28 million units, according to the auto association. The shipments beat the 1.27 million average estimate of 14 analysts surveyed by Bloomberg. Automakers, also known as original equipment manufacturers, only disclose the number of vehicles sold to Chinese dealers, instead of consumers.

The average price of imported sedans fell 5 percent in June, according to the NDRC statement.

To contact Bloomberg News staff for this story: Tian Ying in Beijing at ytian@bloomberg.net

To contact the editor responsible for this story: Young-Sam Cho at ycho2@bloomberg.net


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