CTC Media Inc. (CTCM:US)’s CTC television channel fell to the sixth most-watched among Russian viewers 18 years and older in the week to July 8, from fifth a week before, according to TNS-Global.
Viewer share for CTC TV, the Nasdaq-listed Russian media company’s biggest source of revenue, was unchanged at 5.5 percent in the week to July 8, while rival REN TV’s share rose to 5.9 percent from 5.4 percent in the previous week, pushing it ahead of CTC to the fifth most watched in the country, data researcher TNS-Global said by e-mail today.
CTC’s average daily audience among viewers 4 years old and over fell to 5.9 percent from 6.2 percent in the week to July 1, the data show. CTC remained in fifth place among viewers 4 years old and over, TNS-Global said.
Russia’s NTV Television was the most watched among both audience categories. Government-controlled Pervyi Kanal was the second-most watched in both segments, pushing Rossiya-1 to the third most watched in both categories and TNT TV was fourth, the data show.
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