Bloomberg News

Sony’s ‘Spider-Man’ Tops Box Office Sales With $62 Million

July 09, 2012

“The Amazing Spider-Man,” Sony Corp. (6758)’s reboot of the super-hero film franchise, led the U.S. and Canadian box office in its first weekend with $62 million in ticket sales, building on a midweek debut.

“Spider-Man,” released on July 3 ahead of the U.S. Fourth of July holiday, has taken in $137 million over six days, researcher Hollywood.com Box-Office said today in an e-mailed statement. The drug-war drama “Savages” opened fourth with $16 million for Comcast Corp. (CMCSA:US)’s Universal Pictures.

“The Amazing Spider-Man” revives a franchise that took in $2.55 billion in worldwide ticket sales from three previous pictures, according to researcher Box Office Mojo. Sony increased its estimate for the six-day span after the movie brought in almost $60 million in its first two days.

“This is a solid performance, especially for a reboot coming less than five years after ‘Spider-Man 3,’ and the reviews really made the difference,” said Paul Dergarabedian, president of Hollywood.com Box-Office in a telephone interview. “It was the perfect movie for the Fourth of July week.”

“The Amazing Spider-Man” was expected to generate $60 million in sales over the weekend, the estimate of researcher BoxOffice.com.

‘Ted’

This installment boasts a new cast, with U.K.-raised Andrew Garfield replacing Tobey Maguire in the title role. Garfield played Facebook Inc. (FB:US) co-founder Eduardo Saverin in “The Social Network” and is onstage as Biff Loman in “Death of a Salesman” on Broadway.

Garfield portrays the orphaned Peter Parker, nursing a crush on high-school classmate Gwen Stacy while trying to unravel the mystery behind his parents’ disappearance. A visit to a high-tech research laboratory results in a spider bite that endows him with extraordinary powers.

Emma Stone is featured as Gwen. Martin Sheen and Sally Field co-star as Peter’s Uncle Ben and Aunt May.

The film cost about $215 million to produce, according to researcher Internet Movie Database. The movie, released a week ago in some markets outside the U.S., has made $341.2 million worldwide, according to Hollywood.com Box-Office.

Among returning movies, the R-rated comedy “Ted,” featuring the foul-mouthed teddy bear, fell to second place from first with $32.2 million in receipts. The film, starring Mark Wahlberg and Mila Kunis, has taken in $119.8 million to date for Universal.

‘Savages’

Pixar’s “Brave,” the 13th film from the Walt Disney Co (DIS:US).- owned studio, remained in third place with sales of $19.6 million. The movie has generated $174 million in three weeks.

“Savages,” the fourth-place film, was directed by Oliver Stone. The drama focuses on two marijuana growers, Ben and Chon, who come into conflict with a Mexican drug cartel when their shared girlfriend, played by Blake Lively, is kidnapped. John Travolta, Aaron Johnson and Taylor Kitsch co-star.

“Magic Mike,” about the world of male strippers and featuring Channing Tatum in the title role, dropped three spots to fifth in its second weekend, generating $15.6 million in sales for Time Warner Inc. (TWX:US)’s Warner Bros.

“Katy Perry: Part of Me,” from Viacom Inc. (VIAB:US)’s Paramount Pictures, made its debut in eighth place with $7.1 million in receipts. The film chronicles the pop star’s life on and off stage.

Weekend revenue for the top 12 films rose 25 percent to $182.3 million from the year-ago period, Hollywood.com said. Domestic film sales this year have risen 8 percent to $5.78 billion, with attendance up 10 percent.

The amounts below are based on actual ticket sales for July 6 through yesterday.

Rev. Avg./ Pct. Total

Movie (mln) Theaters Theater Chg. (mln) Wks ================================================================

1 SPIDER-MAN $62.0 4,318 $14,360 -- $137.0 1

2 TED 32.2 3,256 9,890 -41 119.8 2

3 BRAVE 19.6 3,891 5,040 -42 174.0 3

4 SAVAGES 16.0 2,628 6,095 -- 16.0 1

5 MAGIC MIKE 15.6 3,120 5,014 -60 72.8 2

6 TYLER PERRY 10.2 2,161 4,709 -60 45.8 2

7 MADAGASCAR 7.5 2,861 2,629 -36 195.9 5

8 KATY PERRY 7.1 2,730 2,615 -- 10.2 1

9 MOONRISE 4.5 884 5,112 -8 26.8 7

10 ROME W/LOVE 3.1 806 3,852 314 4.9 3

11 PEPLE LIKE US 2.2 2,055 1,068 -48 9.2 2

12 THE AVENGERS 2.2 1,125 1,927 -51 611.1 10

Top 12 Films Grosses

This Week Year Ago Pct.

(mln) (mln) Chg. ===================================

$182.3 $145.7 +25

Year-to-date Revenue

2012 2011

YTD YTD Pct.

(mln) (mln) Chg. ===================================

$5,784 $5,355 +8.0

Year-to-date Attendance: +10%




To contact the reporter on this story:
Kelly Blessing in New York at 
kblessing@bloomberg.net

To contact the editor responsible for this story:
Anthony Palazzo in Los Angeles at 
apalazzo@bloomberg.net



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