Bloomberg News

Confectionary Makers Plan to Offer Turkish Delight to Obama

July 02, 2012

Turkey’s confectionary makers will offer U.S. President Barack Obama and other world leaders Turkish delight in an effort to win a wider market for the product.

Producers of the cubes of confections based on a gel of sugar or starch and including pistachios or nuts and known as Lokum in Turkish, will spend 3.8 million liras ($2.1 million) to have world leaders taste it through campaigns worldwide, said Zekeria Mete, head of the Turkish Promotional Group for Confectionaries, in an emailed statement.

Turkish confectionary products worth $2.05 billion were exported last year, mostly to the Middle East, Africa and South America, Mete said.

To contact the reporter on this story: Ercan Ersoy in Istanbul at eersoy@bloomberg.net

To contact the editor responsible for this story: Benedikt Kammel at bkammel@bloomberg.net


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