Singapore Telecommunications Ltd. (ST) Chief Executive Officer Chua Sock Koong, who was paid S$4.9 million ($3.8 million) last year, said the mobile advertising industry holds “significant potential” for the company.
The phone operator, Southeast Asia’s biggest, paid Chua 9 percent more in the past year as its mobile subscription base jumped 10 percent to 445 million from 403 million with investments in markets including Australia and Indonesia, it said in its annual report. Mobile operators in both developed and emerging markets could use location data provided by customers to target the right ads, she said in the report.
“We are particularly excited about the potential of mobile marketing in emerging markets, where mobile phones offer advertisers the most compelling avenue to reach hundreds of millions of current and future customers,” Chua said, adding that the mobile advertising industry is in a “nascent stage.”
Revenue for mobile data services “significantly lags” the growth in data usage, Chua said. SingTel plans more investments in its network ahead of the increasing global demand in data, she said.
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