Bloomberg News

Lornamead May Sell European, U.S. Units, Sunday Times Reports

June 24, 2012

The family owners of Lornamead Group, the owner of toiletry brands including Simple soap, may sell its European and U.S. units, the Sunday Times reported, without saying where it got the information.

The Jatania brothers may sell the divisions for as much as 120 million pounds ($187 million), the newspaper said. The family will retain the Asia and African units. Barclays Plc (BARC) has been hired to assess the sale of the Europe division and Sawaya Segalas & Co. LLC for the U.S. business, according to the Sunday Times.

To contact the reporter on this story: Clementine Fletcher in London at

To contact the editor responsible for this story: Sara Marley at

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